Wenzhou China-Bagpipe 2021 Winter Fashion show-Dynamic sphere
For the Bagpipe 2021 Winter Fashion Show in Wenzhou, the vision was to create a truly immersive and high-impact runway experience. Our lighting design prominently featured a central Dynamic Sphere, transforming the stage into a captivating visual spectacle. This large LED sphere became the show's focal point, projecting avant-garde patterns, seasonal themes, and brand-specific visuals that seamlessly integrated with each collection. Its dynamic capabilities allowed for dramatic shifts in ambiance, from subtle elegance to bold statements, enhancing the models' presence and the garments' intricate details. This innovative use of the dynamic sphere elevated the entire fashion show, providing an unforgettable, cutting-edge backdrop for Bagpipe's latest winter collection.
Location
Wenzhou China
Product
Dynamic sphere
FENG-YI Lighting Creates a Stunning Stage Light Feast with Professional Equipment
◉ Project Background
Supporting the Stage Presentation of a Fashion Brand Launch Event
The 2021 Wind Pipe Winter New Product Launch was a key fashion event for the brand to showcase its latest winter collection and convey its design philosophy. It gathered fashion media, industry insiders, and cooperative partners, aiming to create a trendy, immersive, and brand-consistent release ceremony. As the core carrier of the event, the catwalk and display area had demands for lighting that went beyond basic illumination for the show and exhibits. More importantly, lighting needed to highlight the texture of winter clothing, echo the brand's fashion temperament through light and shadow language, and serve as a bridge connecting the new products with the audience's aesthetic perception.
After evaluating multiple lighting service providers with experience in fashion events, the brand team highly recognized FENG-YI Lighting's ability to match brand tonality, create trendy visual effects, and execute fashion show projects. To achieve the goal of "light and shadow highlighting fashion", the brand decided to cooperate with FENG-YI Lighting, introducing a variety of its core stage lighting equipment to help the launch create a benchmark-level fashion lighting presentation.
◉ Project Challenges
Lighting Adaptation Difficulties for Fashion Launch Events
▪ The Challenge of Matching Lighting with Brand Tonality
Centered on Wind Pipe's winter new product concept, the event required lighting to interpret the brand's core elements such as minimalist design style, warm winter color palette, and texture of fabric materials.
The primary challenge was to avoid generic fashion show lighting and instead use modern lighting techniques to express the brand's unique fashion taste and winter collection characteristics in a vivid and appropriate manner.
The primary challenge was to avoid generic fashion show lighting and instead use modern lighting techniques to express the brand's unique fashion taste and winter collection characteristics in a vivid and appropriate manner.
▪ The Difficulty of Lighting Coordination Across Multiple Session
The launch covered multiple functional segments, including the opening performance, catwalk show, designer sharing, and product display area, each with distinctly different lighting needs: the catwalk required focused, layered light to highlight clothing details; the opening performance needed dynamic, rhythmic light effects; the sharing session demanded soft, comfortable light for interaction; and the display area required light that showcased fabric texture.
Meeting the needs of each segment while achieving smooth connection of lighting styles between them posed high requirements for equipment configuration and scene switching.
Meeting the needs of each segment while achieving smooth connection of lighting styles between them posed high requirements for equipment configuration and scene switching.
▪ Obstacles in Linking Lighting with Fashion Show Rhythm
The launch relied heavily on the synergy between lighting and the catwalk process—lighting needed to change in step with the models' walking rhythm, music beats, and the display focus of different clothing series.
Additionally, the on-site setup and rehearsal time was limited. Ensuring that lighting could keep up with the show's pace, highlight key details of the new products, and avoid disruptions to the event flow became key challenges.
Additionally, the on-site setup and rehearsal time was limited. Ensuring that lighting could keep up with the show's pace, highlight key details of the new products, and avoid disruptions to the event flow became key challenges.
◉ Solution
Customized Fashion Lighting Equipment and Service
System Brand-Centered Equipment Combination
Tailored to the event's characteristics, FENG-YI Lighting developed a fashion lighting solution featuring coordinated multi-equipment deployment:
▪ Core Equipment Customization: Provided focused spotlights, adjustable soft lights, and dynamic effect lights. The focused spotlights highlighted the contours and fabric details of the clothing on the catwalk; the soft lights created a warm and comfortable atmosphere for the designer sharing session; and the dynamic effect lights matched the music rhythm during the opening performance, echoing the brand's trendy temperament.
▪ Reconstruction of Brand Elements Through Light and Shadow: Custom projection equipment was used to cast abstracted brand logos and winter-themed patterns onto the catwalk background and floor. The light and shadow changed with the show process, realizing the artistic expression of the brand concept and product characteristics.
▪ Equipment Performance Optimization: All equipment adopted silent design to avoid noise interfering with the show and sharing session; the light sources were adjusted to appropriate tones to ensure the true presentation of clothing colors, preventing color distortion that might affect the audience's perception of the products.
Fashion Show-Oriented Technical Support System
To address cooperation challenges, a "brand communication + on-site adaptation" service system was established:
▪ In the early stage, a dedicated team was formed to conduct multiple rounds of communication with the Wind Pipe brand and design teams. Combined with the event venue layout and new product samples, light and shadow effect simulations were carried out, and equipment deployment and lighting schemes were adjusted according to the brand's design philosophy and winter collection characteristics.
▪ A dedicated on-site team was arranged to handle equipment transportation and setup in advance. Equipment pre-testing was completed at the factory to ensure it met the venue's usage requirements upon arrival.
▪ On-site, the technical team worked closely with the show director and music team to complete equipment installation and effect debugging. Multiple rounds of simulation drills were conducted for the show process to ensure precise matching of light and shadow effects with the catwalk rhythm.
◉ Technical Highlights
Highlighting Fashion Through Light and Shadow
Lighting Endowing Products with Visual Appeal
The custom projection system and effect lights created multiple iconic fashion scenes: at the opening of the show, the dynamic effect lights matched the rhythmic music, casting flowing light patterns on the catwalk to create a trendy atmosphere; during the catwalk segment, the focused spotlights followed the models' movements, highlighting the fabric texture and design details of winter coats, sweaters, and accessories, allowing the audience to clearly appreciate the product characteristics; in the display area, the soft lights outlined the contours of the exhibited products, making the winter collection more attractive.
Organic Integration of Multi-Segment Lighting
Through a unified control system, organic connection of lighting across different segments was achieved: when the show transitioned from the casual series to the formal series, the lighting tone changed from bright to soft, echoing the different design styles; when the show ended and entered the designer sharing session, the catwalk lights gradually dimmed while the sharing area lights turned on softly, guiding the audience's attention smoothly; when the audience visited the display area after the show, the corridor lights transitioned naturally to match the display area's lighting style, ensuring a consistent viewing experience.
Fashion-Focused Technical Collaboration Model
The project established a cooperation mechanism covering brand deep communication, scheme joint review, and on-site joint debugging.
FENG-YI Lighting's silent, color-true lighting equipment that met fashion needs not only matched the show's rhythm but also perfectly echoed the brand's tonality, earning high recognition from the Wind Pipe brand team and on-site fashion media.
◉ Implementation
Fashion-Oriented Collaboration Ensuring Event Delivery
01. Brand Alignment in Scheme Design
FENG-YI Lighting invited the Wind Pipe design team to participate in the review of the lighting scheme, focusing on lighting tone, brightness changes, and effect matching with clothing styles.
For example, based on suggestions from the design team, the main color of the catwalk was adjusted from cool tone to warm tone, better fitting the winter collection's warm design concept; the light change speed was adjusted according to the music style of different clothing series to avoid conflicting with the fashion rhythm.
02. Modular Installation Enhancing Implementation Efficiency
Adopting pre-assembled design, the lighting control components and equipment connections were prepared in advance at the factory. On-site work only involved quick placement and connection, significantly reducing on-site setup time.
Meanwhile, custom brackets were made according to the venue's structure to avoid damage to the site and ensure safe equipment installation.
03. Joint Rehearsals Refining Details
Multiple rounds of joint rehearsals with the show team were conducted before the official event.
The technical team recorded the coordination details between lighting and the show process, including light changes when models walked on stage, light focus on key clothing details, and light transitions between different show segments. Issues such as mismatched lighting switching with music and inappropriate brightness for clothing display identified during rehearsals were addressed by real-time adjustments to the scheme, achieving seamless connection between lighting and the show process.
◉ Project Achievements
Light and Shadow Boosting Brand Influence
The 2021 Wind Pipe Winter New Product Launch received high praise from participants and fashion media. The Wind Pipe brand director commented: "FENG-YI Lighting's lighting design perfectly integrates modern technology with our brand's fashion concept, creating a trendy and immersive atmosphere for the new product launch, which greatly helped the audience understand and appreciate our winter collection."
Reports on the event were published in major fashion magazines and online fashion platforms, all affirming the role of lighting in enhancing the product's fashion expression. This project further consolidated FENG-YI Lighting's leading position in the fashion event lighting field and accumulated valuable experience in brand-oriented lighting services.
◉ Sustained Services
Building the Foundation for Long-Term Brand Cooperation
After the event, FENG-YI Lighting provided in-depth follow-up services to the Wind Pipe brand team:
• Provision of equipment maintenance guides and usage tips;
• Remote technical support for subsequent small-scale product display lighting;
• Customized lighting upgrade schemes for future seasonal launch events.
Meanwhile, FENG-YI Lighting reached a long-term cooperation intention with the brand, planning to provide tailored lighting solutions for its subsequent new product launches and brand display activities, helping the brand consistently convey its fashion concept through light and shadow.
◉ Project Insight
Core Logic of Lighting Services for Fashion Launch Events
The success of the 2021 Wind Pipe Winter New Product Launch provided important insights for FENG-YI Lighting's development in the fashion event sector:
▪ Brand alignment is the prerequisite
In-depth research on the brand's design philosophy, product characteristics, and target audience is the foundation for creating appropriate light and shadow effects, and all lighting designs should serve the expression of brand tonality;
▪ Rhythm coordination is the guarantee
Familiarity with the process characteristics of fashion shows, and adjusting lighting changes according to the show's rhythm, models' movements, and music beats to ensure the lighting can highlight the product's advantages;
▪ Collaborative communication is the key
Establishing effective communication mechanisms with the brand and show teams, and working closely to achieve consistency in scheme design and on-site implementation.
◉ Conclusion
Light and Shadow Shaping Fashion Expression
The cooperation in the 2021 Wind Pipe Winter New Product Launch represents a successful practice of FENG-YI Lighting in the field of fashion event lighting. It demonstrates that FENG-YI Lighting not only possesses professional equipment supply capabilities but also can deeply understand and match brand needs, using light and shadow technology to shape vivid fashion expressions for brands.
In the future, FENG-YI Lighting will continue to uphold the concept of "light and shadow highlighting brands", conduct in-depth research on lighting needs for different types of fashion events, continuously optimize equipment performance and service systems, and provide high-quality lighting solutions for more brand launch events and fashion shows. With light and shadow as the medium, it will help brands convey their unique charm and product value.
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