Shaoguan China-Cloud Manson sales center- Dynamic Rain drop
The Shaoguan Country Garden project launch event was a core activity for the brand to showcase its new residential concept and release flagship property products. It gathered potential customers, industry partners, and media guests, aiming to create a high-quality, tech-savvy exhibition ceremony that aligns with its "beautiful life" brand philosophy.
Location
Shaoguan, China
Product
Dynamic Rain drop
◉ Project Background
Supporting the Spatial Presentation of a Premium Real Estate Project
The Shaoguan Country Garden project launch event was a core activity for the brand to showcase its new residential concept and release flagship property products. It gathered potential customers, industry partners, and media guests, aiming to create a high-quality, tech-savvy exhibition ceremony that aligns with its "beautiful life" brand philosophy. As the core carriers of the event, the main stage and property model exhibition area required more than just basic display functions. They needed to interpret the spatial design highlights of the property and convey the "five-star quality" brand positioning through dynamic installations and light-and-shadow language, serving as a bridge connecting residential products with the audience's life expectations.
After evaluating multiple equipment suppliers with experience in real estate events, the Country Garden team highly recognized FENG-YI's ability to adapt to spatial creativity, the presentation effect of dynamic installations, and its execution experience in large-scale events. To achieve the goal of "installations empowering spatial expression", the brand decided to cooperate with FENG-YI, introducing its core lifting equipment and light-emitting products to help the project create a benchmark-level immersive exhibition effect.
◉ Project Challenges
Adapting Installations for a Real Estate Exhibition Event
▪ The Challenge of Matching Installations with Brand Philosophy
Centered on Shaoguan Country Garden's "Quality Living" concept, the event required equipment to interpret the brand's core elements such as "Five-Star Service", "Spatial Aesthetics", and "Technology Empowering Life". The primary challenge was to move beyond the static display model of conventional real estate events and use a combination of dynamic installations and light and shadow to vividly and appropriately express the brand's pursuit of residential quality and the property's characteristics.
▪ The Difficulty of Coordinating Installations Across Multiple Scenarios
The launch event covered multiple functional segments, including the opening ceremony, property model exhibition, concept sharing, and sample house imagery presentation. Each segment had distinctly different equipment needs: the opening ceremony required ceremonial dynamic installations to create a lively atmosphere; the model exhibition area needed three-dimensional installations to highlight spatial dimensions; the sharing session required soft light-emitting objects to create a comfortable communication atmosphere; and the imagery presentation area needed creative light and shadow to convey a sense of living scenes. Meeting the diverse needs of each segment while ensuring a consistent style that reflected the brand's tone placed high demands on equipment integration and seamless scene transitions.
▪ Obstacles in Linking Installations with Event Rhythm
The launch event relied heavily on the coordination between installations and the event process—lifting equipment needed to operate precisely with segment transitions. Meanwhile, the event venue had limited space, and the setup and debugging time was limited. Ensuring that the equipment could highlight the core highlights of the property while maintaining smooth process flow and not disrupting the on-site experience became a key challenge.
◉ Solution
Customized Lifting and Light-Emitting Product Service System
Brand-Centered Equipment Combination
Tailored to the characteristics of the event, FENG-YI developed a spatial presentation solution featuring coordinated multi-equipment deployment:
▪ Core Equipment Customization: Provided various types of lifting devices and creative light-emitting products. The lifting devices could cooperate with property models to achieve layered presentation, highlighting community planning and housing layout; column-shaped light-emitting products surrounded the exhibition area, outlining spatial contours with soft light; shaped light-emitting products could be assembled into brand logos to strengthen visual memory.
▪ Scene Reconstruction with Brand Elements: Combined light-emitting products with lifting equipment to create a "rising starlight" effect during the opening ceremony—patterns formed by light-emitting products slowly unfolded with the lifting devices, echoing Country Garden's "five-star" brand symbol and the concept of "lighting up a beautiful life"; in the model exhibition area, the staggered heights of lifting devices, combined with the light changes of light-emitting products, simulated the day-and-night landscape and spatial layers of the community.
▪ Equipment Performance Optimization: All lifting equipment adopted smooth operation design to avoid shaking and noise interference during operation; light-emitting products could adjust light brightness and tone, creating a bright atmosphere for the opening session and switching to soft light for the sharing session to adapt to different scene needs.
Real Estate Scene-Oriented Technical Support System
To address cooperation challenges, a "demand docking + on-site adaptation" service system was established:
▪ In the early stage, a dedicated team was formed to conduct multiple rounds of communication with Shaoguan Country Garden's marketing and design teams. Combined with the venue layout and property characteristics, installation effect simulations were carried out, and equipment layout and operation rhythm were adjusted according to the "quality living" concept.
▪ A dedicated on-site team was arranged to handle equipment transportation and installation in advance. Equipment pre-testing was completed at the factory to ensure quick adaptation to the venue's size and power environment upon arrival.
▪ The on-site technical team worked closely with the event execution team to complete equipment installation and effect debugging. Multiple rounds of simulation drills were conducted for the event process to ensure precise matching of lifting rhythm, light effects, and segment progression.
◉ Project Implementation
Quality-Focused Collaboration Ensuring Delivery
01. Brand Alignment in Scheme Design
FENG-YI invited the Shaoguan Country Garden team to participate in the equipment scheme review, focusing on the matching degree of installation shape, lifting rhythm, and light effects with the brand tone.
For example, based on the brand's suggestions, the main color of light-emitting products was adjusted from cool to warm yellow, better fitting the warm atmosphere of "home"; the starting speed of lifting devices was slowed down to cooperate with music and create a solemn ceremonial feeling, echoing the quality positioning of the real estate project.
02. Modular Installation Enhancing Implementation Efficiency
Adopting pre-assembled design, the core components of lifting equipment and the wiring of light-emitting products were pre-debugged at the factory.
On-site work only involved positioning, installation, and effect calibration, significantly reducing setup time. Meanwhile, custom equipment fixing brackets were made according to the venue structure to avoid damage to the floor and walls, ensuring installation safety and preserving the original venue appearance.
03. Joint Rehearsals Refining Details
Multiple rounds of joint rehearsals were conducted with the Country Garden execution team before the official event. The technical team recorded the coordination details between equipment and the event process, including lifting timing during the opening ceremony, light switching during model display, and equipment reset during segment transitions.
Issues such as mismatched lifting rhythm with music and inappropriate light brightness for scenes identified during rehearsals were addressed by real-time parameter adjustments, achieving seamless connection between equipment operation and the event process.
◉ Project Highlights
Installations Empowering Spatial and Brand Expression
Dynamic Installations Endowing Products with Visual Impact
Lifting and light-emitting products created multiple iconic exhibition scenes: at the opening ceremony, lifting devices drove brand logos formed by light-emitting products to rise slowly, creating a stunning atmosphere with the overall lighting and instantly capturing guests' attention; in the model exhibition area, lifting devices presented different building models in sequence, and light-emitting products simulated community street lamps and indoor lighting effects, allowing the audience to intuitively feel the spatial planning and living experience of the property; in the imagery presentation area, shaped light-emitting products were assembled into housing outlines, and their changes with lifting devices demonstrated the possibility of spatial transformation, inspiring the audience's imagination.
Organic Integration of Multi-Scene Equipment
Through a unified control system, coordinated operation of equipment across different segments was achieved: when the event transitioned from the opening ceremony to model explanation, lifting devices reset slowly, and light-emitting products switched from bright mode to soft mode, guiding guests' attention to focus on model details; when entering the concept sharing session, surrounding light-emitting products dimmed automatically, while the lifting models in the core exhibition area remained static, avoiding interference with the sharing process while maintaining the space's quality; after the event, light-emitting products along the visiting route lit up sequentially, guiding guests to leave in an orderly manner while extending the exhibition atmosphere.
Real Estate Demand-Focused Collaboration Model
The project established a cooperation mechanism covering in-depth demand communication, joint scheme review, and on-site joint debugging. FENG-YI's smooth lifting equipment and multi-scene light-emitting products, which met the needs of real estate events, not only accurately matched the event process rhythm but also perfectly echoed the "quality living" brand tone, winning high recognition from the Shaoguan Country Garden team and on-site guests.
◉ Project Achievements
Installations Assisting Brand Value Transmission
The Shaoguan Country Garden project launch event received wide acclaim from participants and media. The project manager of Country Garden stated: "FENG-YI's lifting and light-emitting products perfectly integrate spatial creativity with brand philosophy, creating an immersive exhibition atmosphere for the launch event and allowing the audience to intuitively feel our pursuit of quality life."
Reports on the event were published on real estate industry platforms and local media, all affirming the role of dynamic installations in enhancing the expression of property value. This project further consolidated FENG-YI's advantageous position in the real estate event equipment service field and accumulated valuable experience in customized services for residential projects.
◉ Sustained Services
Building the Foundation for Long-Term Cooperation
After the event, FENG-YI provided in-depth follow-up services to Shaoguan Country Garden:
•Provision of daily equipment maintenance guides and usage tips;
•Equipment debugging support for subsequent property open days;
•Customized installation upgrade schemes for future new project events.
Meanwhile, FENG-YI reached a long-term cooperation intention with Country Garden, planning to provide customized lifting and light-emitting solutions for its subsequent regional projects, helping the brand continuously convey its residential concept through spatial installations.
◉ Project Insights
Core Logic of Equipment Services for Real Estate Events
▪ Concept alignment is the prerequisite
In-depth research on the positioning of real estate projects, customer needs, and brand philosophy is the foundation for creating suitable installations, and all equipment designs should serve the expression of residential value;
▪ Scene coordination is the guarantee
Familiarity with the process characteristics of real estate events, and adjustment of equipment operation according to display priorities, segment rhythm, and spatial layout to ensure that installations can highlight the core advantages of the property;
▪ Collaborative communication is the key
Establishing an effective demand docking mechanism with the real estate team, and working closely to achieve consistency in scheme design and on-site implementation.
◉ Conclusion
Installations Shaping the Quality Expression of Space
The cooperation in the Shaoguan Country Garden project is a successful practice of FENG-YI in the real estate event equipment service field. It demonstrates that FENG-YI not only has professional equipment supply capabilities but also can deeply understand the exhibition needs of the real estate industry, using lifting and light-emitting technology to create vivid spatial expressions for projects.
In the future, FENG-YI will continue to uphold the concept of "installations empowering scenes", conduct in-depth research on the spatial needs of different types of real estate events, continuously optimize equipment performance and service systems, and provide high-quality equipment solutions for more property launch events and open days. With installations as the medium, it will help real estate brands convey residential charm and product value.
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