ShangHai China-2025 Dragon TV Spring Festival Gala-Dynamic Pixel Line；LED Bar；Dynamic Beam Ring
This project involves a company providing Dynamic pixel line (400 meters), LED bars (380 sets), Beam ring (35 sets), integrated technical solutions (including multi-equipment scenario linkage control and Spring Festival cultural visual customization), and on-site support for the 2025 Dragon TV (Oriental Satellite TV) Spring Festival Gala.
It aims to realize the integration of "Spring Festival festive atmosphere, Shanghai-style cultural expression, and multi-program live broadcast stability" through the collaborative application of the three types of equipment, while verifying their adaptability in long-duration (4.5-hour) national-level festive Evening Party scenarios and enhancing the company's influence in the satellite TV gala equipment market.
Location
Shanghai China
Product
Dynamic Pixel Line；LED Bar；Dynamic Beam Ring
◉ Project Overview
▪ Project Entity
A company provides 400 meters of Dynamic pixel line, 380 sets of LED bar, 35 sets of Beam ring, supporting technical solutions (multi-equipment synchronous control, Spring Festival cultural effect customization) and on-site technical support for the 2025 Oriental Satellite TV Spring Festival Gala.
▪ Project Timeline
During the preparation and official live broadcast of the 2025 Oriental Satellite TV Spring Festival Gala (including 2 months of pre-project design, 15 days of on-site construction, 7 days of joint rehearsal, and 1 day of 4.5-hour live broadcast).
▪ Core Content
Based on the gala's theme of "New Year in Shanghai, Reunion Across the Nation" and its program characteristics (covering song and dance, language shows, traditional opera, and cross-border collaborations), customize the application scenarios of the three equipments: ① Dynamic pixel line is deployed in the main stage edge, audience interaction area, and "Shanghai alley" scene restoration zone (e.g., simulating the neon light effect of Nanjing Road Pedestrian Street with warm-toned pixel lines); ② LED bar is used for program-specific lighting (e.g., soft warm white light for language shows to highlight performers' expressions, dynamic color-changing light for song and dance shows to match rhythm); ③ Beam ring is applied in the central stage focus area and Spring Festival cultural linkages (e.g., projecting circular "dragon scale" patterns during the Year of the Dragon, and "red envelope" light curtains during the host's lucky draw interaction). Integrate the equipments with the gala's multi-camera live broadcast system, program transition links, and audience on-site interaction systems to ensure the visual presentation aligns with the "joyful, warm, and fashionable" tone of the Spring Festival.
▪ Project Goals
First, create a "tech-driven festive stage" for the gala, enhancing the sense of immersion in cross-program performances and highlighting Shanghai's "international + traditional" cultural characteristics. Second, verify the long-duration stability (4.5-hour continuous operation), multi-scenario adaptability, and cross-equipment collaboration capabilities of the three equipments in satellite TV Spring Festival galas. Third, leverage the gala's high national viewership (expected to reach 300 million+ TV viewers and 500 million+ online live broadcast views) to establish the company's benchmark status in the festive equipment field.
◉ Project Background
Industry and Scenario Background
Satellite TV Spring Festival galas are core carriers of national festive culture, with fierce competition focusing on "cultural uniqueness, technical innovation, and audience interaction". Oriental Satellite TV, as a representative of Shanghai's cultural communication, needs to balance three attributes: ① Festive formality (meeting the public's emotional expectations for Spring Festival warmth and joy); ② Regional characteristics (reflecting Shanghai's style of "combining Chinese and Western cultures, integrating tradition and fashion"); ③ Technical stability (ensuring zero faults in 4.5-hour live broadcasts, a stricter requirement than commercial performances). High-performance stage equipment is crucial to achieving these goals.
Artist and Performance Needs
1. The gala's programs cover diverse types with distinct visual demands: ① Language shows (e.g., skits, cross-talks) require soft, non-glaring lighting to focus on performers' expressions and interactions, which traditional spotlights struggle to achieve; ② Song and dance shows (e.g., pop songs, traditional folk dances) need dynamic light changes to match rhythm and stage formations, where fixed LED screens lack flexibility; ③ Traditional opera segments (e.g., Shanghai Yue Opera) need to restore the "elegant and classic" atmosphere, requiring equipment that can simulate traditional stage lantern effects. The team needed a combination of equipments that could "adapt to multi-program needs, present cultural details, and ensure live stability".
Product Promotion Needs
1. As the company's core product portfolio, Dynamic pixel line (flexible layout), LED bar (fine light control), and Beam ring (circular focus projection) have been applied in commercial concerts and regional galas, but lack large-scale collaborative cases in top satellite TV Spring Festival galas. This project aimed to verify the products' performance in complex festive scenarios (long live duration, frequent program transitions, high cultural expression requirements) and establish a benchmark case in the national-level satellite TV gala equipment market.
◉ Project Challenges
▪ Multi-Program Scenario Switching Challenge
The gala has 32 programs with distinct styles, requiring the three equipments to switch visual effects within 60 seconds between programs (e.g., from the warm light of a family-themed skit to the dynamic color of a youth song and dance). Traditional manual adjustment takes 3-5 minutes, which cannot meet the live broadcast schedule, and improper switching may disrupt the festive atmosphere.
▪ Spring Festival Cultural Expression Challenge
The equipments need to accurately present traditional Spring Festival elements (e.g., red envelopes, lanterns, dragon patterns for the Year of the Dragon) and Shanghai-style cultural symbols (e.g., Shikumen architecture, cheongsam patterns). Overly "tech-heavy" effects may dilute the festive warmth, while overly traditional designs may lack innovation—striking a balance between the two is difficult.
▪ Long-Duration Live Stability Challenge
The 4.5-hour live broadcast requires the equipments to operate continuously without faults (e.g., pixel dead spots in Dynamic pixel line, power failures in LED bar, projection distortion in Beam ring). Additionally, the gala's live broadcast covers multiple platforms (Dragon TV, Douyin, Bilibili) with different color standards (Rec.709 for TV, Rec.2020 for online platforms), requiring consistent color presentation across channels.
▪ Shanghai Venue Constraint Challenge
The gala is held in Oriental Satellite TV's 1000-square-meter studio with limited space: ① The ceiling load is only 40kg/m², requiring lightweight installation of Beam ring; ② The audience area is close to the stage, requiring the equipments to avoid blocking views (e.g., LED bar cannot be too tall); ③ The studio has complex wireless signals (from cameras, microphones), which may interfere with the equipments' control signals.
◉ Solution
▪ Multi-Program Rapid Switching Plan
◦ Develop a "program-specific effect template system": Pre-set 32 sets of exclusive templates (one per program) and 8 sets of transition templates (for program intervals) based on the gala's program list. For example: ① "Family Skit Template" (LED bar: warm white 2700K, Beam ring: soft yellow circular light); ② "Youth Song Template" (Dynamic pixel line: colorful flowing light, LED bar: rhythm-syncing color jumps). The central control system can trigger templates with one click, reducing switching time to <30 seconds.
◦ Deploy a "dual-technician backup mechanism": Arrange 2 technicians responsible for real-time fine-tuning (e.g., adjusting Beam ring's projection angle when performers move) to ensure smooth transitions between programs.
◦ Deploy a "dual-technician backup mechanism": Arrange 2 technicians responsible for real-time fine-tuning (e.g., adjusting Beam ring's projection angle when performers move) to ensure smooth transitions between programs.
▪ Spring Festival Cultural Customization Plan
◦ Establish a "Spring Festival + Shanghai Culture Visual Database": Collaborate with Shanghai intangible cultural heritage experts to collect 25+ core elements (e.g., Shikumen tile patterns, cheongsam embroidery, red envelope patterns, Year of the Dragon scales), and customize parameters for each equipment: ① Dynamic pixel line uses "pixel-by-pixel control" to simulate Shikumen's gray brick texture (2000K warm light); ② LED bar forms lantern-shaped arrays (red + gold gradient); ③ Beam ring projects 3D dragon scale patterns (golden yellow with 30% transparency).
◦ Conduct "cultural effect review": Invite the gala's cultural consultant team and audience representatives to evaluate the effects in advance, adjusting parameters (e.g., increasing the red saturation of LED bar by 15% to enhance festive warmth) until the cultural expression is accurate and popular.
◦ Conduct "cultural effect review": Invite the gala's cultural consultant team and audience representatives to evaluate the effects in advance, adjusting parameters (e.g., increasing the red saturation of LED bar by 15% to enhance festive warmth) until the cultural expression is accurate and popular.
▪ Long-Duration Live Stability Plan
◦ Adopt "dual-power + fault self-recovery design": ① Each LED bar and Beam ring is equipped with two 12V batteries (续航 8 hours, covering the live broadcast + rehearsal); ② Dynamic pixel line uses a "segmented backup" system—if one segment fails, adjacent segments automatically compensate. All equipments have built-in overheating protection and short-circuit prevention modules.
◦ Collaborate with the live broadcast team for "multi-platform color calibration": ① Adjust the equipments' color parameters to meet Rec.709 (TV) and Rec.2020 (online) standards; ② Conduct 5 rounds of pre-broadcast tests on different platforms, recording color deviation data (controlling deviation <4%) to ensure consistent visual effects.
◦ Collaborate with the live broadcast team for "multi-platform color calibration": ① Adjust the equipments' color parameters to meet Rec.709 (TV) and Rec.2020 (online) standards; ② Conduct 5 rounds of pre-broadcast tests on different platforms, recording color deviation data (controlling deviation <4%) to ensure consistent visual effects.
▪ Venue Adaptation Plan
◦ Optimize equipment structure for lightweight and space-saving: ① Beam ring uses "aluminum alloy + carbon fiber" materials, reducing weight to 3kg per unit (meeting ceiling load requirements) and adopting a foldable bracket for easy installation; ② LED bar is designed as a 10cm-thin strip, installed on the stage edge to avoid blocking views; ③ Dynamic pixel line uses "floor-embedded + wall-mounted" dual installation methods to save space.
◦ Deploy a "anti-interference wireless system": Use a 5G private network for equipment control, avoiding signal conflicts with studio cameras and microphones. Conduct 72-hour signal stability tests in the studio to ensure no delays or disconnections.
◦ Deploy a "anti-interference wireless system": Use a 5G private network for equipment control, avoiding signal conflicts with studio cameras and microphones. Conduct 72-hour signal stability tests in the studio to ensure no delays or disconnections.
◉ Technical Highlights
Cross-Equipment Scenario Linkage Technology
The unified central control system supports "logic linkage" between the three equipments—for example, when the host announces a "lucky draw", Beam ring projects red envelope patterns, LED bar forms a circular "lucky draw circle" around the audience, and Dynamic pixel line flashes in golden rhythm. This realizes "one trigger, multi-equipment collaboration", enhancing the sense of festive interaction.
Spring Festival Color Precision Control Technology
LED bar uses "16-bit color depth + 1000cd/m² high brightness", supporting 65536-level color adjustment to accurately restore the warm red (RGB: 255,50,50) and golden yellow (RGB: 255,200,0) of Spring Festival. Beam ring adopts a "3D holographic projection chip" (resolution 1920×1080) to present layered dragon scale patterns, avoiding flat visual effects.
Long-Duration Low-Consumption Technology
Dynamic pixel line uses "low-power LED chips" (power consumption 5W/m), reducing energy consumption by 40% compared to conventional products, ensuring 4.5-hour continuous operation without overheating. LED bar's battery uses "fast-charging + low-self-discharge technology", allowing 80% charge in 1 hour for emergency replacement.
Rapid Fault Localization Technology
The central control system has a "real-time health monitoring function" that monitors each equipment's voltage, temperature, and signal status every 0.1 seconds. When a fault occurs (e.g., a faulty LED bar), the system marks the location on the electronic layout map and sends an alarm to the technician's mobile APP, enabling repair within 3 minutes.
◉ Implementation
01. Demand Confirmation and Plan Design Phase (2 months before the gala)
◦ Hold 5 rounds of meetings with Oriental Satellite TV's gala director team, cultural consultants, and studio management: Confirm the program list, cultural elements to be presented, and venue constraints. Output the "equipment layout map", "program effect rendering", and "live broadcast compliance checklist".
◦ Conduct internal technical review: Finalize the equipment's hardware optimization plan (lightweight structure, dual-power design) and the development plan of the central control system. Start production and customization of Dynamic pixel line, LED bar, and Beam ring.
02. Factory Testing and Cultural Effect Verification Phase (1 month before the gala)
◦ Build a "simulated studio environment" in the factory (restoring the venue's size, power, and signal conditions): Test the three equipments for 72 hours of continuous operation, verifying multi-program switching efficiency and cultural effect accuracy.
◦ Invite 50 audience representatives (covering all age groups) to evaluate the effects: Adjust parameters based on feedback (e.g., increasing the brightness of Beam ring's dragon pattern for elderly viewers, adding dynamic light trails to Dynamic pixel line for young viewers).
03. On-Site Deployment and Joint Rehearsal Phase (15+7 days before the gala)
◦ The technical team arrives at the studio 15 days in advance: Install the equipments according to the layout map (Beam ring with foldable brackets, LED bar with embedded installation, Dynamic pixel line with floor-wall dual fixing), connect to the central control system, and conduct signal interference tests with the studio's camera and microphone teams.
◦ Conduct 7 rounds of joint rehearsals with the gala's performance team and live broadcast team: ① Test program switching (verifying that template triggers are accurate); ② Simulate live broadcast (adjusting color parameters according to platform feedback); ③ Test emergency scenarios (e.g., replacing a faulty LED bar within 3 minutes).
04. Official Gala and Post-Event Summary Phase (gala day + 5 days after)
◦ Gala day: Start equipment preheating 6 hours in advance, with 6 technicians monitoring in key areas (central control room, stage edge, live broadcast monitoring area). Prepare 30 spare LED bars, 5 spare Beam rings, and 50 meters of spare Dynamic pixel line.
◦ Post-event: Collect operation data (fault rate, program switching time, color deviation), and hold a summary meeting with Oriental Satellite TV's technical team to record optimization suggestions (e.g., increasing the anti-interference capability of Beam ring for future studio events).
◉ Project Outcomes
▪ Cultural and Visual Effect Outcome
The gala's stage with the three equipments was highly praised by the audience and media: ① Related topics (e.g., "Oriental Satellite TV Spring Festival Gala's Dragon Pattern Beam Ring", "Dynamic Pixel Line Restores Shanghai Alley") accumulated 1.2 billion+ views on social platforms; ② The State Administration of Radio and Television's cultural commentary noted: "The equipments perfectly integrate Spring Festival warmth and Shanghai style, setting a benchmark for tech-driven festive galas"; ③ A post-gala survey of 10,000 viewers showed 96% believed the stage "enhanced the sense of New Year celebration".
▪ Technical Verification Outcome
During the 7-day rehearsal and 4.5-hour live broadcast, the three equipments had a total fault rate of 0.21% (only 1 LED bar with power failure, quickly replaced). The average program switching time was 22 seconds, and the color deviation across platforms was <3%, fully meeting Oriental Satellite TV's live broadcast standards.
▪ Brand Influence Outcome
The project was reported by 50+ authoritative media (e.g., China Central Television News, People's Daily Online, Shanghai Daily). Within 1 month after the gala, the company received cooperation inquiries from 8 satellite TV stations (e.g., Jiangsu Satellite TV, Zhejiang Satellite TV) and signed a 2-year "festive gala equipment supply agreement" with Oriental Satellite TV.
◉ Lasting Impact
▪ Brand Level
The project established the company's "leader image in satellite TV gala equipment"—the Oriental Satellite TV case became the core sample for the company's promotion in the festive 晚会 field, increasing the product's quotation premium by 35% in subsequent satellite TV projects and entering the "qualified supplier list" of major satellite TV stations.
▪ Industry Level
2.It promoted the upgrading of satellite TV Spring Festival gala technical standards—before the project, only 25% of satellite TV galas used multi-equipment collaborative systems; after the project, 65% of top satellite TV galas (e.g., Jiangsu, Zhejiang) began adopting "Dynamic pixel line + LED bar + Beam ring" combinations. The company's "Spring Festival Cultural Visual Database" was referenced by 6 industry peers.
▪ Product Level
3.Based on the project's experience, the company launched a "Festive Gala Customized Product Package" (pre-installed with Spring Festival, Mid-Autumn Festival, and National Day cultural templates) and expanded applications to regional festive events (e.g., Shanghai Lantern Festival, Guangzhou Spring Festival Temple Fair), increasing the company's market share in the festive equipment field by 50%.
◉ Project Insight
01. "Festive Gala Technology Must Serve Emotional Warmth"
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The key to the project's success was not just advanced technology, but aligning effects with the public's Spring Festival emotional needs—for example, the warm red of LED bar and the familiar dragon pattern of Beam ring resonated more with the audience than "cool but alienating" tech effects. This verifies that in festive scenarios, "technology serving culture and emotion" is more important than technical parameters.
02. "Long-Duration Live Stability Relies on 'Preventive Measures + Rapid Response'"
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The low fault rate was not only due to high-quality equipment, but also in advance 72-hour simulation tests and on-site spare equipment preparation. This proves that in long live broadcasts, "preventing faults in advance" is more effective than post-fault repair.
03. "Satellite TV Gala Collaboration Requires 'Cross-Department Synergy'"
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Initially, signal conflicts between the equipments and the studio's cameras occurred due to poor communication with the live broadcast team. Later, joint tests solved this problem. This shows that satellite TV gala projects require close collaboration between equipment suppliers, program teams, and live broadcast teams—no single party can ensure success alone.
◉ Conclusion
Through in-depth insight into the emotional and technical needs of satellite TV Spring Festival galas, customized "multi-equipment collaboration + cultural expression + live stability" solutions, and rigorous execution, this project successfully achieved three core goals: enhancing the festive atmosphere of the 2025 Oriental Satellite TV Spring Festival Gala, verifying the performance of the three equipments in long-duration live scenarios, and expanding the company's influence in the satellite TV market.
On one hand, it helped the gala create a "tech-driven, culturally rich" stage that resonated with the national audience, solidifying Oriental Satellite TV's position in the Spring Festival gala competition. On the other hand, it enabled the company's product portfolio to break through the "satellite TV gala entry barrier", establishing a benchmark for multi-equipment collaboration in festive events.
The project's experiences (cultural customization for festivals, long live stability guarantees, cross-department synergy) provide a replicable framework for subsequent satellite TV galas and regional festive events, with long-term guiding significance for the integration of "technology and national festive culture".
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