Macau China-2025 Greater Bay Area Film and Music Gala- Dynamic LED Bars - Beam Rings
This project involves a company providing 350 sets of Dynamic LED bars (dynamic LED light bars) and 30 sets of Beam rings (circular beam projection equipment), integrated technical solutions, and on-site support for the 2025 CCTV Macao Greater Bay Area Film and Music Gala.
It aims to realize the integration of "Greater Bay Area cultural expression, film-music cross-border visual linkage, and national-level live broadcast quality" through the collaborative deployment of the two types of equipment, while verifying their stability in high-standard official event scenarios and enhancing the company's influence in the national cultural performance equipment field.
◉ Project Overview
① 350 Dynamic LED bars are deployed in stage edge arrays, audience area linkage strips, and film scene restoration zones (e.g., simulating "Hong Kong neon street" light effects with warm-toned LED bars);
② 30 Beam rings are used in the central stage focus area and film IP reproduction links (e.g., projecting circular light curtains matching classic film frames such as In the Mood for Love). Integrate the equipments with the gala's film clip playback, live music, and multi-channel live broadcast systems to ensure the visual presentation aligns with the gala's cultural tone of "tradition + modernity, integration + inheritance".
• Second, verify the stability, cultural adaptation, and multi-equipment collaboration capabilities of Dynamic LED bar and Beam ring in national-level official galas.
• Third, leverage the gala's high national attention (expected to have 500 million+ TV and online viewers) to enhance the company's brand credibility in the official cultural event field.
◉ Project Background
Industry and Scenario Background
National-level film and music galas (especially CCTV-hosted events) are important carriers of cultural communication, with strict requirements for "political correctness, cultural authenticity, and technical stability".
The Macao Greater Bay Area gala, as a key project to promote regional cultural integration, needs to balance three attributes:
① Official formality (meeting CCTV's broadcast standards for major events);
② Cultural uniqueness (reflecting the Greater Bay Area's characteristics of "coexistence of Chinese and Western cultures, integration of tradition and modernity");
③ Artistic innovation (realizing cross-border linkage between film and music). High-tech stage equipment is an important support to achieve these goals.
Artist and Performance Needs
The gala's performances cover multiple types:
① Film soundtrack recitals (e.g., playing the theme song of The Grandmaster with traditional Chinese instruments);
② Classic film scene reproductions (e.g., artists recreating scenes from Comrades: Almost a Love Story);
③ Original music performances with Bay Area characteristics.
Traditional stage equipment (e.g., fixed large LED screens, single-function spotlights) could not meet two core needs:
① Fine-grained cultural expression (e.g., simulating Macao's "senado square" tile patterns with Dynamic LED bar);
② Film scene restoration (e.g., using Beam ring to create the circular light effect in the rain scene of Chungking Express).
The team needed equipment that could "customize cultural visuals, collaborate across scenarios, and adapt to live broadcasts".
Product Promotion Needs
1As the company's flagship products, Dynamic LED bar (with advantages of flexible layout and fine color control) and Beam ring (with advantages of circular dynamic projection and high focus) have been applied in commercial performances, but lack cases in national-level official cultural galas.
This project aims to verify the products' performance in complex official scenarios (strict review procedures, multi-department collaboration, high live broadcast standards) and establish a benchmark case in the official cultural event equipment field.
◉ Project Challenges
① Traditional elements (e.g., Guangdong embroidery patterns, Macao 妈祖阁 architectural curves) need to be restored through Dynamic LED bar's light arrangement;
② Film classic scenes (e.g., the neon-lit streets of Hong Kong in the 1990s) need to be reproduced via Beam ring's circular projection. Traditional equipment lacks the precision to match these cultural details, and improper expression may lead to "cultural misrepresentation".
① Film clip playback (e.g., when playing a scene from Infernal Affairs, Beam ring projects a circular light matching the scene's color tone);
② Live music rhythm (e.g., the slow rhythm of Cantonese opera adaptation requires Dynamic LED bar to present gradient light changes);
③ Host interaction links (e.g., when the host mentions "Bay Area integration", the LED bar array forms a "map of the Greater Bay Area" light pattern). Any asynchrony over 0.2 seconds will affect the gala's official formality and artistic effect.
① Venue structure limitations (e.g., the old venue's ceiling load is only 50kg/m², requiring lightweight installation of Beam ring);
② Local technical standards (e.g., Macao's electrical safety standards are in line with European standards, different from the Mainland's GB standards), increasing the risk of equipment installation and operation.
The equipments' light color needs to be compatible with multiple color spaces to avoid "on-site bright but TV dull" or "color distortion on online platforms".
◉ Solution
① Dynamic LED bar uses "pixel-by-pixel fine control" to simulate the tile pattern of Macao's Senado Square (using 2000K warm yellow light to restore the vintage texture);
② Beam ring adopts "frame-by-frame matching" to reproduce the circular rain scene in Chungking Express (adjusting the beam's transparency and blue tone to 60% and 50% respectively).
◎ Conduct "cultural effect review":
Invite the gala's cultural consultant team to review the light effects of the equipments in advance, and adjust the parameters (e.g., increasing the red tone of the LED bar by 10% to better present the color of Guangdong embroidery) until the cultural expression is accurate.
The system uses "scene trigger logic"—pre-set 50+ performance scene templates (e.g., "film soundtrack mode", "cultural element display mode"), and the technician can trigger the corresponding template with one click according to the live process.
◎ Add "real-time adjustment backup": Deploy 2 professional technicians responsible for real-time parameter adjustment (e.g., fine-tuning the Beam ring's projection angle when the artist's position changes), and set the synchronization delay threshold to <0.15 seconds through system optimization.
① Dynamic LED bar uses "lightweight magnetic adsorption" (single unit weight <1kg) to avoid exceeding the venue's ceiling load;
② Beam ring adopts "hanging track + adjustable bracket" design, which can adjust the installation height and angle without modifying the venue's structure.
◎ Conduct "double-standard compliance transformation":
① Modify the power module of the equipments to meet both Mainland GB standards and Macao's IEC 60950 standards;
② Install voltage stabilizers (100-240V) and surge protectors to adapt to Macao's power grid fluctuations.
① Adjust the color parameters of the equipments to meet the Rec.709 standard (for TV broadcast) and Rec.2020 standard (for online platforms) respectively;
② Conduct 3 rounds of pre-broadcast tests on different platforms, and record the color deviation data (controlling the deviation within 5%) to ensure consistent visual effects across platforms.
◎ Add "live broadcast monitoring feedback": Arrange 1 technician to monitor the live broadcast 画面 of each platform in real time, and adjust the equipment's brightness and color in time if color distortion is found.
◉ Technical Highlights
Cultural Element Fine Reproduction Technology
Dynamic LED bar uses "16-bit color depth + pixel-by-pixel control" (pixel pitch 2mm), supporting 65536-level color adjustment, which can accurately restore the subtle color changes of cultural elements (e.g., the difference between the dark red of Guangdong embroidery and the bright red of Macao's festive decorations).
Beam ring adopts "high-definition circular projection chip" (resolution 1920×1080), which can project film frames onto a circular area with a diameter of 5-10 meters, realizing "film scene 1:1 restoration".
Dual-Equipment Low-Latency Collaboration Technology
1The unified central control system uses "5G private network + edge computing" to reduce the data transmission delay between the system and the equipments to <0.1 seconds. It supports "cross-equipment logic linkage"—when the Dynamic LED bar forms the "Greater Bay Area map" light pattern, the Beam ring automatically projects a circular beam at the center of the map (representing Macao), enhancing the sense of spatial hierarchy.
Multi-Standard Adaptive Hardware Technology
The equipments' power modules use "dual-standard switching design" (supporting GB/T 1002-2021 and IEC 60950-1:2020), and the shell is made of flame-retardant PC material (meeting Macao's fire safety standards).
The Beam ring's cooling system adopts "silent fan + heat pipe" design, which can operate stably at 10-40℃ (adapting to Macao's subtropical climate).
Multi-Platform Color Calibration Technology
The company's self-developed "multi-color space conversion algorithm" can automatically convert the equipment's color parameters between Rec.709 and Rec.2020, and the color accuracy (ΔE) is <2 (reaching the professional broadcast level).
The algorithm also supports real-time adjustment according to the feedback of different platforms, ensuring consistent color presentation.
◉ Implementation
01. Demand Confirmation and Plan Design Phase (1 month before the gala)
◎ Hold 4 rounds of meetings with CCTV's gala director team, cultural consultants, and Macao venue management: Confirm the cultural elements to be presented, the performance process, and the venue's technical standards. Output the "equipment layout map", "cultural effect rendering", and "compliance inspection list".
◎ Conduct internal technical review: Finalize the hardware transformation plan of the equipments (e.g., dual-standard power module, lightweight installation structure) and the development plan of the central control system. Start the production and transformation of 350 Dynamic LED bars and 30 Beam rings.
02. Factory Testing and Cultural Effect Verification Phase (2 weeks before the gala)
◎ Build a "simulated gala venue" in the factory (restoring the Macao venue's size and power environment): Test the continuous operation of the two equipments for 72 hours, verifying the stability of collaboration and cultural effect accuracy.
◎ Invite the gala's cultural consultant team to the factory for on-site review: Adjust the light effect parameters of the equipments (e.g., modifying the LED bar's light density to better present the pattern of Hong Kong's star ferry) until the cultural expression meets the requirements.
03. On-Site Deployment and Joint Rehearsal Phase (7+3 days before the gala)
◎ The technical team arrives in Macao 7 days in advance: Install the equipments according to the layout map (using magnetic adsorption for LED bars and hanging tracks for Beam rings), connect to the central control system, and conduct compliance tests (e.g., electrical safety, fire protection) with the local venue management.
◎ Conduct 3 rounds of joint rehearsals with the gala's performance team, film playback team, and live broadcast team: ① Test the collaboration between the equipments and film clips (e.g., matching the Beam ring's effect with the playback of In the Mood for Love); ② Verify the multi-platform live broadcast effect (adjusting the color parameters according to the feedback of CCTV's technical team); ③ Simulate emergency scenarios (e.g., replacing a faulty LED bar within 5 minutes).
04. Official Gala and Post-Event Summary Phase (gala day + 3 days after)
◎ Gala day: Start the equipment preheating 4 hours in advance, with 5 technicians monitoring in key areas (central control room, stage edge, live broadcast monitoring area). Prepare 20 spare Dynamic LED bars and 3 spare Beam rings for emergency replacement.
◎ Post-event: Collect the operation data of the equipments (fault rate, synchronization delay, color deviation), and hold a summary meeting with CCTV's technical team and Macao venue management to record the optimization suggestions (e.g., increasing the Beam ring's anti-interference capability for future Macao events).
◉ Project Outcomes
① Related topics (e.g., "Gala's Dynamic LED Bar Restores Macao's Style", "Beam Ring Reproduces Classic Film Scenes") accumulated 800 million+ views on social platforms;
② CCTV's cultural commentary program mentioned: "The equipments perfectly integrate the Greater Bay Area's cultural elements into the stage, achieving 'technology serving culture'";
③ On-site audience surveys showed 98% of respondents believed the stage "enhanced the sense of cultural identity with the Greater Bay Area".
The average synchronization delay was 0.12 seconds, and the color deviation across platforms was <3%, fully meeting CCTV's technical standards for major events.
Within 1 month after the gala, the company received cooperation inquiries from 15 official cultural institutions (e.g., National Center for the Performing Arts, Guangdong Provincial Cultural and Art Center) and signed a 3-year supply agreement with CCTV's gala production team for "national-level cultural event equipment support".
◉ Lasting Impact
① "Cultural Customized Dynamic LED bar" (pre-installed with cultural element parameter templates for different regions);
② "Live Broadcast-Ready Beam ring" (built-in multi-color space calibration function).
The products have been applied to 8 provincial-level cultural galas, increasing the company's market share in the official cultural event equipment field by 45%.
◉ Project Insight
01. Technology Must Serve Cultural Authenticity in Official Events
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The key to the project's success was not just the advanced technology of the equipments, but the accurate expression of cultural elements—for example, the LED bar's restoration of Macao's tile pattern was more important than its brightness. This verifies that in official cultural events, "cultural correctness" is the premise of "technical innovation", and equipment design must be guided by cultural needs.
02. Multi-Equipment Collaboration Requires 'Unified Control + Human Backup
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Although the central control system achieved low-latency synchronization, the real-time adjustment by technicians was still necessary (e.g., modifying the Beam ring's effect when the artist's performance exceeded the preset process). This proves that in complex live scenarios, "intelligent system + manual intervention" is the most reliable collaboration mode.
03. Cross-Region Official Projects Need 'Dual-Standard Compliance
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The initial installation of the equipments failed to meet Macao's electrical standards, leading to a 2-hour delay. Later, the dual-standard transformation solved this problem. This shows that for cross-region official projects, "compliance with local standards" is as important as "technical performance", and advance research on local norms is essential.
◉ Conclusion
Through in-depth insight into the cultural and technical needs of national-level galas, customized "cultural + technical + compliance" integrated solutions, and rigorous on-site execution, this project successfully achieved three core goals: enhancing the cultural expression of the 2025 CCTV Macao Greater Bay Area Film and Music Gala, verifying the performance of Dynamic LED bar and Beam ring in official scenarios, and expanding the company's influence in the official cultural field.
On one hand, it helped the gala create a "cultural immersive stage" that was highly recognized by the state and the public, promoting the cultural integration of the Greater Bay Area. On the other hand, it enabled the company's products to break through the "official project entry barrier", establishing a benchmark for the application of cultural visual equipment in national-level events.
The project's experiences (cultural customization, dual-standard adaptation, multi-platform live broadcast calibration) provide a replicable framework for subsequent official cultural events, with long-term guiding significance for the integration of "technology and national cultural communication".
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