South Korea Seoul -Got7 concert-Dynamic Bar
For GOT7's electrifying concert in Seoul, the goal was to amplify their powerful performances with a visually stunning and dynamic stage presence. Our lighting design heavily featured Dynamic Bars, strategically placed to create an immersive and responsive environment. These versatile bars pulsed, swayed, and transformed with every beat, casting vibrant colors and sharp beams that perfectly complemented GOT7's choreography and musical shifts. From high-energy anthems to soulful ballads, the dynamic lighting sculpted the stage, adding dramatic flair and intimate moments. This seamless integration of light and performance ensured an unforgettable spectacle, significantly elevating the fan experience and solidifying GOT7's reputation for captivating live shows.
Location
South Korea
Product
Dynamic Bar
FENG-YI Lighting Powers the "K-WAVE" Mega Concert
◉ Project Background
A New Audiovisual Benchmark for K-Culture
At the massive Seoul World Cup Stadium, capable of holding 66,000 spectators, preparations were underway for the "K-WAVE" super concert. This major music event, gathering top Korean idol groups, aimed to showcase the global influence of K-pop culture while celebrating a significant milestone in the Korean pop music industry's development. After evaluating several international lighting teams, the concert producers ultimately selected FENG-YI Lighting for collaboration, a strong affirmation of the professional capabilities of a Chinese lighting technical team in the Asian market.
This concert held special significance: it needed to display the latest achievements of Korean pop music and drive breakthroughs in performance formats through technological innovation. As a key cultural event broadcast globally, the project required balancing unique Korean characteristics with international aesthetic standards, achieving top-tier excellence in both technical execution and artistic expression.
◉ Project Challenges
Pushing the Technical Limits of a Mega-Event
▪ Visual Consistency in a Giant Venue
The stadium's vast oval structure, designed as the main venue for the 2002 World Cup, posed specific challenges for lighting design. The primary technical difficulty was ensuring a consistent visual experience for 66,000 attendees while simultaneously meeting the multi-angle filming demands of the live broadcast.
▪ Specific Demands of K-pop Performances
Known for precise choreography and strong visual styles, K-pop requires lighting design to achieve millimeter-level synchronization with dance movements. The consecutive performances by multiple groups, each with unique visual style requirements, necessitated rapid switching between different lighting scenes.
▪ Technical Standards for Global Broadcast
The concert was streamed globally via multiple international platforms, requiring the signal to meet broadcast standards across different countries. The lighting design had to balance the live experience with camera presentation, ensuring optimal results on various end-user devices.
◉ Solution
Systematic Integration of Innovative Technologies
Immersive Panoramic Lighting System
We designed a groundbreaking panoramic lighting solution:
▪ Implemented a circular rigging system for 360-degree coverage without blind spots.
▪ Developed intelligent brightness adjustment algorithms to automatically optimize lighting for different stadium sections.
▪ Established a multi-level lighting structure to create a three-dimensional visual space.
▪ Utilized projection mapping technology to enhance the stage's visual depth.
Intelligent Collaborative Control System
Developed a dedicated system for K-pop performance characteristics:
▪ AI-based motion capture system for precise synchronization between lighting and dance moves.
▪ Rapid scene-changing system supporting complete transitions within seconds.
▪ Database of visual styles for different groups, pre-loading their signature effects.
▪ Real-time monitoring system for dynamic optimization during the show.
All-Media Adaptation Plan
Established a cross-platform broadcast assurance system involving parallel processing of multiple signal sources, an intelligent color management system, a real-time picture quality monitoring platform, and multi-format output adaptation.
◉ Technical Highlights
Groundbreaking Innovations
Large-Scale LED Synchronized Control
Achieved innovative synchronized control of the largest-ever LED lighting array used in such an event, managing over 100,000 LED pixels with millisecond-level latency, enabling complex dynamic patterns and real-time content updates.
Upgraded Intelligent Follow-Spot System
The fifth-generation system utilized UWB precise positioning and AI prediction algorithms to anticipate performer trajectories, automatically optimizing focus size and brightness, supporting multi-target tracking.
Real-Time Visual Effects System
Broke traditional lighting limits by incorporating real-time particle effects, dynamic holographic projection, augmented reality interactive effects, and multi-sensory experience integration.
◉ Implementation
Precise and Efficient Cross-Border Collaboration
01. Four-Phase Project Management
Execution followed a precise timeline: Planning & Design (25 days), Technical R&D (30 days), On-site Implementation (20 days), and Performance Support (10 days).
02. Cross-Cultural Team Management
Established efficient mechanisms including bilingual documentation, regular video conferences, cultural training, and standardized workflows.
03. Strict Quality Control
Implemented extremely high standards, with equipment tested under extreme conditions, a full quality traceability system, multiple stress tests, and detailed contingency plans.
◉ Project Outcomes
Setting New Records in Korean Performances
The "K-WAVE" concert was a phenomenal success, with over 66,000 live attendees and global live-stream views exceeding 100 million. It set multiple records:
▪ Technical Achievements
Largest lighting system application in Korea, first fully immersive stadium experience, new records for TV broadcast ratings.
▪ Industry Recognition
Special commendation from the Korean Ministry of Culture, winner of the 'Best Technology Award' at a major Asian music festival, included in Korean performance industry case studies.
▪ International Impact
Featured in Billboard magazine, nominated for an MTV award, became a model for K-pop's global promotion.
◉ Lasting Impact
Driving Industry Technological Upgrade
The project contributed to innovating technical standards for super-large events, fostered industrial ecosystem development by spurring upgrades in equipment manufacturing and talent cultivation, and aided cultural export by enhancing the sophistication and international competitiveness of Korean Wave presentations.
◉ Project Insight
A New Path for Culture-Technology Integration
The success of "K-WAVE" proved that technological innovation is a key driver for the cultural industry. It demonstrated the cooperative potential between China and Korea in the culture-tech field and set a new technical benchmark for the Asian live events industry.
The project showed that only by deeply integrating cutting-edge technology with cultural essence can internationally influential cultural products be created.
◉ Conclusion
Building Cultural Bridges with Lighting Technology
Through this project, FENG-YI Lighting demonstrated its technical strength and cross-cultural collaboration capabilities in large-scale international productions. Starting from Seoul World Cup Stadium, we will continue to use innovative technology to support the global development of Asia's cultural industry.
We will deepen cooperation with international partners, using technological innovation to foster cultural exchange and build bridges connecting different cultures through the art of light, delivering even more spectacular audiovisual experiences to global audiences.
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