Shanghai-Haopin Brand and HyperGT Launch Conference
The Shanghai HyperGT Launch Event, hosted by Haopin, utilized 75 sets of our Dynamic Double Rods lighting system to create a cutting-edge visual environment that mirrored the innovative spirit of the HyperGT electric vehicle. Through symmetrical beam dynamics and precision motion control, the installation established a new standard for automotive launch experiences, seamlessly blending technology with aesthetic sophistication.
Location
Shanghai, China
Product
Dynamic Double Rods
QTY
75 units
Services provided
Lighting Design + Programming + Technical Operation + Equipment Rental
Project duration
3 Weeks (Including Design, Testing, and Execution)
◉ Project Background
As a flagship product launch in the competitive electric vehicle market, the HyperGT event demanded a lighting design that reflected the car’s advanced engineering and futuristic design language.
The client sought a visually striking yet elegant setup that could transition smoothly between keynote presentations, vehicle reveals, and atmospheric ambiance. Our company was selected due to our expertise in high-end event lighting and ability to deliver precise, repeatable visual effects under tight timelines.
◉ Project Challenges
▪ Synchronized Visual Language
Aligning lighting movements with the HyperGT’s “dual-line” design philosophy.
▪ Space Limitations
Operating within a compact yet high-impact stage design without obstructing sight lines.
▪ Real-Time Control
Ensuring flawless synchronization with video content and live presenters.
▪ Brand Consistency
Maintaining the premium and minimalist aesthetic of the Hyper GT brand across all lighting scenes.
◉ Solution
We developed a tailored lighting narrative centered on symmetry and motion:
Dual-Axis Choreography
Programmed the Dynamic Double Rods to create mirrored beam sequences, echoing the HyperGT’s twin-line taillights and aerodynamic form.
Layered Scene Design
Reveal Moment: Sharp, converging beams to highlight the vehicle’s silhouette.
Ambient Mode: Soft, rhythmic pulses to sustain engagement during speeches.
Backup Redundancy
Deployed a secondary console and network path to prevent interruptions during the live stream.
Low-Profile Rigging
Customized truss design to maximize space and maintain clean sightlines.
◉ Technical Highlights
01. Dual Rod Mechanics
Independent 540° rotation per rod with 16-bit micro-step control.
02. Beam Precision
3–15° optical zoom, ensuring sharp and defined aerial effects.
03. Color Rendering
A CRI of 96 with tunable white light (2700K–6500K) for true color representation.
04. Silent Operation
Stepper motor noise levels below 25 dB, critical for video recording.
◉ Implementation
Pre-Visualization
Developed 3D simulations to align lighting cues with video content and stage blocking.
Rapid Deployment
Pre-assembled and tested all 75 units off-site, enabling installation within 8 hours.
Cue Programming
Created 35 dynamic scenes synchronized to music and scripted moments.
Live Support
Provided an on-site technician to adjust cues in real time during rehearsals and the live event.
◉ Project Outcomes
Flawless execution with zero delays or technical errors during the 90-minute live event.
Over 1.2 million online viewers during the live stream, with lighting effects praised in social media feedback.
The client reported a 30% increase in media engagement compared to previous launch events.
Received commendation from HyperGT’s global marketing director for “elevating the brand’s visual identity.”
◉ Lasting Impact
Established the Dynamic Double Rods as a preferred solution for automotive and premium product launches.
Secured 3 repeat contracts from Haopin for upcoming high-profile brand events.
Inspired a new product variant—Dynamic Double Rods Pro—with enhanced speed and smaller footprint.
Strengthened our portfolio in the high-stakes automotive events sector.
◉ Project Insight
Automotive clients prioritize lighting that reflects design motifs (e.g., symmetry, lines, motion).
Minimalist lighting often requires more sophisticated programming than complex setups.
Real-time adaptability is crucial for live events with unscripted moments.
Pre-visualization builds client confidence and reduces on-site revisions.
◉ Conclusion
The HyperGT launch exemplified how specialized lighting can amplify a brand’s narrative and create memorable moments. By leveraging the Dynamic Double Rods’ unique dual-beam mechanics and precision control, we delivered a visually cohesive and emotionally resonant experience that aligned perfectly with HyperGT’s innovation-driven identity.
This project not only met technical and creative expectations but also reinforced the role of lighting as a key storyteller in experiential marketing.
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Address
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