Innovative Kinetic Energy Illuminates Asia: Fengyi Stage Technology Powers MAMA to Create an Immersive Visual Feast
FENG-YI’s cutting-edge Kinetic Winch 15m25k and Kinetic Square Pixel powered the MAMA stage, delivering dynamic kinetic energy and immersive visuals. This innovative tech transformed Asia’s live events, creating an unforgettable, visually stunning experience.
Product
Kinetic Square pixel;Kinetic Winch 15m25kg
Innovative Kinetic Energy Illuminates Asia: Fengyi Stage Technology Powers MAMA to Create an Immersive Visual Feast
◉ Project Background
With the vigorous development of the Asian entertainment industry, the stage visual presentation of large-scale award ceremonies has become a key indicator of an event’s standard and artistic influence. As one of Asia’s most influential music galas, the Mnet Asian Music Awards (MAMA) has always strived to break the boundaries of traditional stages and deliver a top-tier audio-visual experience that combines artistry and technological sophistication for global audiences. To this end, the gala organizer sought an innovative stage lighting equipment solution capable of dynamic, structural, and high-precision control. Based on its profound experience in large-scale events and dynamic stage equipment, Guangzhou Fengyi Stage Lighting Equipment Co., Ltd. successfully provided core technical support for the project with its independently developed kinetic square pixel displays and high-performance central control host system. This project is not only a product application but also a concentrated demonstration of the company’s technical strength on an internationally renowned stage.
◉ Project Challenges
Pushing Technological Boundaries
Technical or Execution Difficulties:
The award ceremony imposed extremely high requirements on visual synchronization and equipment stability—any slight delay or malfunction could affect the live broadcast effect and on-site experience. The kinetic square pixel displays needed to achieve smooth collective lifting, precise positioning, and perfect synchronization of pixel content amid complex stage mechanical structures and changing lighting environments. Additionally, ensuring the long-term stable operation of the entire system under the pressure of a high-profile live broadcast posed a significant technical challenge.
Resource or Time Constraints:
The timeline from project confirmation to on-site deployment was extremely tight, requiring the team to complete detailed design, equipment customization, system integration testing, and on-site installation and commissioning within a limited period. The short on-site execution window placed exceptionally high demands on thorough pre-preparation, reliable equipment transportation, and the on-site team’s emergency response capabilities.
Communication or Coordination Difficulties:
The project involved communication and collaboration with multiple parties, including the South Korean organizer, local production team, directing team, and stage design team. It was necessary to overcome differences in language, culture, and professional backgrounds in understanding artistic effects, technical implementation paths, construction safety standards, and workflow alignment to ensure that creative concepts were accurately and efficiently transformed into reality.
◉ Solution
An Innovation-Driven Technical Framework
Technical Solution:
The core of the project adopted Fengyi Stage’s independently developed DLB Kinetic Square Pixel Display System. Each display unit integrated a high-density LED pixel matrix and a precision lifting drive mechanism. The system was uniformly controlled by a high-performance, heavy-load central control host (15m 25kg host), equipped with a powerful real-time rendering engine and multi-protocol conversion core. It could simultaneously process complex mechanical motion commands and high-resolution video signals, ensuring millisecond-level synchronization between images and movements.
Project Process Design:
The team formulated a phased implementation strategy: in the early stage, deeply participating in creative meetings to provide technical feasibility analysis; in the mid-stage, completing equipment production, in-factory pre-programming, and pre-assembly testing; in the later stage, dispatching a core technical team to the site for rapid deployment, system integration, and multiple full-process rehearsal optimizations to ensure every link was flawless.
Innovations:
This marked the first large-scale application of dynamically configurable pixel matrices on the MAMA stage. The kinetic square pixel displays not only served as a background display medium but also became an "active" component of the performance space. Through program control, the display array could realize undulation, rotation, assembly, and dispersion, creating an unprecedented three-dimensional and dynamic visual narrative space that completely liberated the stage from a two-dimensional plane.
◉ Technical Highlights
Groundbreaking Industry Innovations
Unique Algorithms, Architectures, Tools, or Equipment:
The central control host adopted an advanced architecture combining distributed processing and centralized scheduling, boasting powerful data throughput and real-time computing capabilities. Its built-in adaptive motion control algorithm could dynamically optimize motor drive parameters based on actual stage load and speed requirements, ensuring that dozens of pixel displays operated smoothly, precisely, and quietly in coordination.
Direct Effect Improvement by Technology:
The solution granted directors unprecedented creative freedom. The seamless integration of the physical lifting of pixel displays and the transformation of video content achieved in-depth interaction and fusion between virtual images and the physical stage structure. As a result, the visual images gained strong depth, rhythm, and dramatic tension, greatly enhancing the immersive experience for both on-site and on-screen audiences.
Quantifiable Achievements:
During multiple core performance segments of the award ceremony, the kinetic pixel display system perfectly presented a variety of scenes—from a magnificent visual ocean to intricately changing geometric patterns. Its stable and reliable operation, precise synchronization, and stunning visual effects garnered unanimous praise from the production team and on-site audiences, becoming one of the most memorable stage technology elements of the night.
◉ Implementation
01. Project Timeline:
The project went through three closely connected phases: completing technical docking and scheme finalization in the first month; entering the production and rehearsal testing phase for several weeks afterward; and finally concentrating on on-site integration, commissioning, and rehearsals before the event, followed by the successful conclusion of the gala and safe venue dismantling.
02. Key Stages:
Critical milestones included: finalizing the visual script with the directing team and converting it into executable control code; conducting full-pressure testing and simulation drills for all equipment before delivery; performing cross-professional joint commissioning with lighting, audio, and video systems on-site; and making multiple effect adjustments and optimizations in conjunction with artist rehearsals.
03. Team Division of Labor and Collaboration Methods:
The company established a transnational project task force, overseen by a senior project manager, with sub-teams responsible for R&D, mechanical engineering, programming control, and on-site support. The team established daily meetings and real-time communication mechanisms with the South Korean production team to ensure transparent information, rapid decision-making, and timely responses, forming an efficient and collaborative international work model.
◉ Project Achievements
Reshaping Live Entertainment Standards
Quantifiable Results:
The system operated without any malfunctions during the several-hour live broadcast, accurately completing all preset complex lifting movements and video switches, fully verifying the extreme reliability of the products and system. The project was successfully delivered and obtained an official acceptance certificate issued by the organizer.
Client/Audience Feedback:
The MAMA production team highly praised the final stage effect, particularly commending the groundbreaking visual experience brought by the kinetic pixel displays and the professional execution capabilities of the Fengyi team. After the program aired, clips of the stage effects spread widely on social media, triggering enthusiastic discussions and praise from the industry and audiences.
Practical Impact on Brand or Business:
Successfully serving MAMA, a top Asian gala, greatly enhanced the brand reputation and influence of "Fengyi Stage" in the international high-end performance market. This signifies that the company has the capability to undertake and perfectly deliver comprehensive visual solutions for world-class large-scale events, laying a solid case foundation and trust endorsement for developing more international top-tier projects in the future.
◉ Follow-up Services
Diffusion of Technological Innovation
After the project’s completion, the technical team provided a complete system operation data report and maintenance manual, maintained communication with the client, and offered remote technical support for the subsequent use of the equipment. The experience accumulated from this project was also fed back to the R&D department to continuously optimize product performance and control software.
◉ Key Experience Summary
The key to the project’s success lies in: forward-looking product design that perfectly matches the artistic pursuit of top-tier galas; strong independent R&D capabilities that ensure the stability and reliability of complex systems; and close collaboration of the international team that guarantees efficient and precise execution. In the future, we will further strengthen the integration capability of software ecology and creative content.
◉ Conclusion
The MAMA project is not only a successful application of Fengyi Stage’s high-tech products but also an important milestone in the company’s transformation from an equipment supplier to a high-end stage visual solutions provider. It demonstrates our strength in empowering artistic creation with innovative technology, centered on independent R&D. Looking ahead, Fengyi Stage will continue to deepen its expertise in dynamic stage technology, committed to bringing more shocking and intelligent stage experiences to global clients. We sincerely thank the MAMA organizer for their trust and cooperation, and look forward to creating more light and shadow legends in the future.
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