Guangzhou International Auto Show 2021
The Guangzhou Auto Show implemented 108 sets of our Dynamic series and 70 sets of Line series lighting systems, creating an advanced exhibition environment through precise beam control and linear lighting accents. This installation established new standards for automotive exhibition lighting by enhancing both vehicle presentation and visitor experience.
Location
Guangzhou, China
Product
Dynamic Series, Line Series
QTY
178PCS
Services provided
Lighting Design + Installation + Programming + Technical Support
Project duration
3-month planning, 3-day installation
◉ Project Background
As one of China's premier automotive exhibitions, the Guangzhou Auto Show required lighting that could showcase vehicle designs with exceptional clarity while creating an immersive brand experience.
The organizers needed a system that would provide flawless color rendering for vehicle finishes, flexible zoning for different brand areas, and energy efficiency for the large-scale venue. Our company was selected based on our expertise in exhibition lighting and proven performance in large-scale event projects.
◉ Project Challenges
▪ Color Accuracy
Required perfect color rendering (CRI >95) to accurately display vehicle paints and materials
▪ Flexible Zoning
Needed to create distinct lighting environments for 15 different brand pavilions
▪ Glare Control
Demanded precise beam control to prevent glare on vehicle surfaces and visitor sightlines
▪ Quick Installation
Limited setup time of 3 days for the entire lighting system
◉ Solution
We implemented a comprehensive exhibition lighting strategy:
Hybrid Lighting Layout
Deployed Dynamic series for spotlighting and Line series for architectural accenting
Zone Programming
Created customized lighting scenes for each automotive brand's identity
Anti-glare Optics
Implemented specialized lenses and positioning to eliminate unwanted reflections
Rapid Deployment System
Used pre-configured trusses and plug-and-play connectivity
◉ Technical Highlights
01. Beam Precision
Dynamic series with 5-45° zoom and razor-sharp cutoffs
02. Linear Flexibility
Line series with seamless connectivity up to 20 meters
03. Color Consistency
±100K color temperature tolerance across all fixtures
04. Control System
Wireless DMX with backup wired network
◉ Implementation
Pre-show Planning
3D lighting simulation for all exhibition areas
Modular Installation
Pre-assembled truss sections with pre-focused fixtures
Quality Verification
On-site measurement of illuminance and color metrics
Operator Training
Simplified control interface for exhibition staff
◉ Project Outcomes
Achieved 98% positive feedback from exhibitors on vehicle presentation quality.
Reduced energy consumption by 40% compared to previous exhibition lighting.
Completed installation within 72-hour timeframe with zero safety incidents.
Enhanced visitor dwell time by 25% in well-lit exhibition areas.
◉ Lasting Impact
Established new benchmarks for automotive exhibition lighting standards.
Secured lighting partnerships with 5 major auto shows across China.
Inspired the development of our Exhibition Series product line.
Increased our corporate exhibition division revenue by 35%.
◉ Project Insight
Automotive exhibitions demand exceptional color accuracy above all other factors.
Modular systems significantly reduce installation time in time-constrained events.
Hybrid lighting approaches provide both functional and aesthetic benefits.
Wireless control systems are essential for flexible exhibition layouts.
◉ Conclusion
The Guangzhou Auto Show project successfully demonstrated how specialized lighting systems can transform automotive exhibition experiences.
The precision of the Dynamic series combined with the versatility of the Line series created an optimal environment for both vehicle display and visitor comfort, setting new industry standards while showcasing our capability in large-scale exhibition lighting solutions.
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Contact
+86 181 2785 5301
Address
Building 5, No. 34, Fuyuan Road, Jinghu IndustrialZone, Xinhua Town, Huadu District, Guangzhou, China.
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